Concave Press Releases and Media Reviews


THE NEXT BIG THING

Release date: 7/1/2010

“I believe the Concave PT+ Classic is the next big thing in football. Its unique design offers exclusive technology which hasn’t been seen before.” Manchester United star John O’Shea.

Concave’s PT+ Classic is the latest advancement in football technology that combines innovation with subtle styling and has been dubbed a “new tradition in the making.”
 
The boot, which will sit at the top of Concave’s extensive range, has been designed using the world’s finest materials and combines potent performance with enduring appeal.
 
Patented innovations on PT+ Classic include a distinctive sweet spot four times larger than any competitor on the market today. Its unique shape gives players 15 per cent more power and 30 per cent more accuracy, while protecting them against foot injuries.
 
The sole plate comes in a 7 stud screw-in configuration system for soft ground, firm ground blades and a rounded mould configuration. The outsole is comprised of lightweight two-part injected TPU, boasting a minimal external heel counter which contributes to additional stability and comfort.
 
Its Shank Balance Stabiliser provides further support and reinforcement to the mid-foot area and prevents an over-extension of the middle of the foot that can lead to metatarsal bone damage.
 
The upper is made of premium K-leather for maximum durability and comfort in a minimum weight package that is aided by the boot’s unique concealed lace system. 
 
Manchester United star John O’Shea, who’ll appear in the boots for club and country throughout the 2010/11 season, is impressed with both the boot’s technology and craftsmanship.
 
He said: “As a professional football player it is crucial that I wear a boot that can help maximise my performance on the pitch. I believe the Concave PT+ Classic is the next big thing in football.
 
“The boots are unique in design and offer exclusive technology which hasn’t been seen before. They offer me increased protection and confidence, and I hope to be wearing Concave for the rest of my career.”
 
Neil Danns, Crystal Palace FC’s goal scoring sensation, and Danny Webber, Portsmouth FC’s up and coming star, are also set to rely on Concave PT+ Classic to give them the edge over their opponents.   
 
Concave’s senior vice President for global marketing and sales, Mark Mackay said: “The PT+ Classic combines subtle styling with futuristic technology and we’re convinced it is a new tradition in the making.
 
“Its restrained proportions and quality materials are beautifully understated. They will deliver unrivalled performance to modern footballers who want it all but don’t want to shout about it.” 
 
The boots, which will come in black/white and white/black, are set to hit UK retailers in early August with a recommended retail price of £115.00. 
 
Earlier this year the Concave PT+ won “Best Boot” at the Oscars of football kit – the Avid Soccer Equipment Review’s awards in Los Angeles, California.
 
The influential UK football website, footy-boots.com, also cited it  as one of its “Football Boots of the Decade”, claiming Concave is an “inspiration”.
 
For more information or imagery of Concave’s extensive product line, please contact Chinedu Udezue on 07967 110 236 or chi@concavesports.com
 
The Concave football boot is revolutionary in its design, as it naturally complements the convex shape of a football, creating a ‘cup’ for any football. Concave boots allow players to execute kicks with more accuracy, control and power on a far more consistent basis than with a standard football boot. The reason - a four times larger sweet spot than today’s football boots.
 
Today, Concave is patented in 20 countries around the globe and is worn by some of the world’s best players including Manchester United star John O’Shea. For further info: www.concavesports.com

About Concave: 
 
Concave Sports US, Ltd. is the United States subsidiary of Concave Holdings, Inc., Toronto, Canada, a global company with complementary operations in the United Kingdom and Australia and manufacturing based in Asia.  Founded in 2007 following the acquisition of Imagine Sports Property Ltd, their award-winning designs are based on the four principles of power, protection, accuracy and control. 

Concave’s mission is to be a market leader in the performance improvement of football boots. Today Concave’s technology is patented in 20 countries around the globe and is worn by some of the sport’s top players.  For more information on Concave’s 2010 range, email sales@concavesports.com  or visit www.concavesports.com .

Where to Buy

Concave boots are currently available in the UK, USA and Canada.
Current Concave retailers.

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